

Hi! Welcome to WBN. I'm Manuela.
I am a Brand Storyteller and Executive Communications Strategist.
My passion is to take your company's mission and craft compelling, emotive content across multi-channels that influences target audiences to take action and remember you and your brand.
With over five years of experience in tech communications, I specialize in partnering with executive leaders to shape thought leadership platforms, secure earned media, and elevate their voice in the market.
Whether it's ghostwriting for nationally syndicated outlets or preparing C-suite leaders for public speaking engagements, I bring clarity, strategy, and authenticity to every touchpoint.
Business doesn't have to be boring. By focusing on crafting engaging content—such as long-form copy, case studies, executive blogs, and video campaigns—through the art of storytelling, you'll be well on your way to creating a brand persona that inspires and captivates.
What I Do
- Executive thought leadership ghostwriting for CEOs and founders
- Strategic video storytelling and scriptwriting
- Marketing campaign ideation and cross-channel execution
- Media bylines and contributed articles for top-tier publications
- Brand and corporate storytelling for mission-driven organizations
- Employee storytelling and internal communications strategy
- Company culture writing that reflects your values and vision
Contact Me
My inbox is always open, you can contact me with the contact form here or with the details below:
Email: manuela@writtenbynela.com

"Manuela is a pleasure to work with. She creates valuable thought leadership content for our clients who are busy founders and CEOs. She effectively adds a narrative to their ideas, researches the topic to add depth and substance and emulates the right tone and voice. We are delighted to consider her as an extension of our team and services."
Amy Jackson, CEO at TaleSplash

"Manuela takes on briefs, understands the audience and produces content that matters. Manuela crafted key thought leadership pieces and she was instrumental in expanding our content coverage."
- Blake Hutchison, CEO at Flippa

"Manuela is a wonderful storyteller, interviewer, and writer. I had the pleasure of being interviewed and featured in a Flippa article written by her. She was able to weave together her insightful interview questions with outside information and facts, and create an informative and entertaining story in a feature piece that is my favorite interview to date. She has a talent for weaving information together, storytelling, and creating beautiful written pieces."
- Stacy Caprio, Founder @ Her.CEO